PERFORMANCE ECONOMICS

Know your numbers before you scale.

Use this planning tool to estimate break-even ROAS, allowable CPA and revenue efficiency. It is directional—not financial advice—and works best with your real margins and conversion data.

INPUTS

Paid media calculator

Monthly ad spend (₹)Average order value / lead value (₹)Gross margin (%)Landing-page conversion rate (%)Average CPC (₹)

PLANNING OUTPUT

Estimated clicks—

Estimated conversions—

Estimated CPA—

Estimated revenue—

Break-even ROAS—Before overhead, refunds, fulfilment and other costs.

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IMPORTANT

ROAS is not the same as profit.

A campaign can report attractive ROAS while still producing weak contribution margin. Real decisions should account for gross margin, fulfilment, discounts, refunds, sales quality, repeat purchase behaviour and operating costs.

Read the ROAS guide →