Measure before scaling
Bad conversion signals create confident but expensive optimisation mistakes.
ABOUT
Performance marketing with the technical depth to fix what happens after the click.
Five years across paid acquisition, analytics, SEO and ecommerce infrastructure—used together to find the real growth constraint.
NAVDEEP KUMAR
I work where media buying, measurement and conversion meet.
Over the last five years, I’ve worked with startups, ecommerce brands, healthcare companies and real-estate businesses to improve visibility, lead generation, conversion and return on marketing investment.
My background spans Google Ads, Meta Ads, SEO, WordPress and Shopify. That mix matters because paid performance rarely fails for one isolated reason.
2021–2026Hands-on growth experience
Full funnelAcquisition through conversion
Hands-onStrategy + implementation
HOW I THINK
Four principles behind every engagement.
Optimise for quality
Cheap leads or clicks are irrelevant when downstream outcomes get worse.
Test one idea clearly
Experiments should produce learning, not just more campaign activity.
Fix the constraint
The limiting factor may be the ad, the offer, the landing page or the tracking layer.
CAPABILITIES
Channel execution with enough technical range to connect the funnel.
Paid acquisitionGoogle Search, Display, Shopping & YouTubeMeta prospecting, retargeting & creative testing
MeasurementGA4, GTM, pixels, conversion eventsAttribution QA & reporting structure
ConversionLanding pages, offer clarity, speed & UXWordPress / Shopify optimisation
Organic supportTechnical SEO, schema & Core Web VitalsContent strategy & on-page optimisation
CLIENT FEEDBACK
What clients say about the work.
“
Navdeep completely transformed our SEO strategy. Within 3 months, our website started ranking on the first page for multiple keywords. His approach is very structured and result-oriented. Highly recommended!
Rahul Sharma