Acquire
Intent, audience, creative, offers and media structure.
Available for select performance marketing projects
NAVDEEP KUMAR · PERFORMANCE MARKETER
Turn paid traffic into profitable growth.
I help growth-focused businesses improve Google Ads, Meta Ads, measurement and website conversion—so every scaling decision is backed by cleaner signals and stronger economics.
Google AdsMeta AdsGA4GTMconversion optimization
OPERATING MODELAcquire → Measure → ConvertOne system, not isolated channels.
OPTIMISATIONTest with a business hypothesisScale only what survives the numbers.
5+ yearsHands-on growth experience
Google + MetaCore paid acquisition channels
Full funnelAds → tracking → custom website
WorldwideRemote collaboration
THE ADVANTAGE
Most ad problems are not only ad problems.
Performance can break at the click, the tracking layer, the offer, the custom website, or the follow-up. I work across those connections instead of optimising a platform in isolation.
That means clearer measurement, sharper experiments, and fewer decisions based on vanity metrics.
How I work →GROWTH OPERATING SYSTEM
Diagnose the system. Fix the constraint. Scale the winner.
A simple loop for turning marketing activity into learning and learning into better economics.
Measure
GA4, GTM, pixels, conversion events and reporting QA.
Convert
website message match, speed, trust and friction.
Learn & scale
Controlled tests, budget movement and repeatable insights.
CORE SERVICES
Built around business constraints, not platform checklists.
01
Scale paid acquisition
Google Ads and Meta Ads structured around lead or purchase quality, not cheap clicks.
- Account architecture & budget allocation
- Creative, keyword and audience testing
- Bidding, search terms and retargeting
02
Fix measurement
Make the algorithm and the business dashboard work from dependable conversion signals.
- GA4 & GTM implementation
- Pixels, events and attribution QA
- Conversion tracking diagnostics
03
Build a custom website
Get a fast, purpose-built website with more control over performance, structure and user experience.
- Custom-coded responsive frontend
- Reusable components and tailored interactions
- Performance, SEO and conversion foundations
WEBSITE & ECOMMERCE DEVELOPMENT
Websites built to support acquisition, conversion and growth.
01
WordPress development
Fast, responsive business websites with clean structure, tracking and conversion-ready foundations.
View service →02
Custom website development
Purpose-built frontend experiences for businesses that need more control than a standard template can provide.
View service →03
Shopify development
Conversion-focused storefronts that connect merchandising, measurement and paid acquisition.
View service →SELECTED WORK
Execution across acquisition, ecommerce and conversion.
CREATIVE CONCEPTS
Conversion-minded visual direction across different markets.
Web-ready hero concepts created to explore hierarchy, offer clarity and brand-fit—not to imply unverified campaign results.
CLIENT FEEDBACK
Trusted for structured thinking and hands-on execution.
“
Navdeep completely transformed our SEO strategy. Within 3 months, our website started ranking on the first page for multiple keywords. His approach is very structured and result-oriented. Highly recommended!
Rahul Sharma
INSIGHTS
Useful thinking for teams spending real money on growth.
PAID MEDIA
Why cheaper leads can still make a campaign worse
Lead cost without lead quality can optimise the business in the wrong direction.
Read article →MEASUREMENTFix tracking before you ask the algorithm to optimise
Automation is only as useful as the conversion signals feeding it.
Read article →ATTRIBUTIONWhy platform ROAS and business reality can diverge
A useful framework for reading platform-reported performance with context.
Read article →BEFORE WE TALK
Questions serious growth teams usually ask.
A good engagement starts with clear expectations, clean access and a measurable business objective.
Do you only manage ads?
No. Paid media is often the starting point, but I also work on tracking, analytics, custom websites and conversion issues when they are the limiting factor.
Can you work with an existing Google or Meta account?
Yes. I can audit an existing setup, identify the highest-impact constraints, then recommend whether to restructure, repair or iterate.
Do you promise a specific ROAS or lead cost?
No. Responsible performance work starts with your economics, historical data and market conditions. Targets should be evidence-based, not invented before the audit.
What do you need before starting?
Usually access to ad platforms, analytics, your website or custom websites, and enough business context to understand margins, lead quality or conversion goals.
FREE PERFORMANCE AUDIT
Not sure whether the problem is your ads, tracking or custom website?
I’ll help you identify the most likely constraint before you throw more budget at it.
DECISION SYSTEM
Where is growth actually leaking?
Pressure-test your acquisition economics before increasing spend.
Spend
Traffic
Leads
Sales
Revenue
WHAT THE DIAGNOSTIC CHECKS
Media efficiency + post-click economics
See whether your current numbers clear break-even before you scale.